Privacy Policy

We use the personal information we collect for the following purposes:

• Operating the Platform: creating and managing your account, processing and displaying listings, facilitating communications between users, and delivering the features and functionality you use
• AI features: powering AI tools such as price estimation, virtual staging, photo analysis, offer coaching, lease translation, and our AI assistant — your inputs to these features are processed to generate outputs for you
• Transactional communications: sending emails and notifications about your account activity, listing status changes, messages from other users, password resets, and security alerts
• Marketing communications: sending newsletters, product updates, and promotional offers (with your consent where required; you may opt out at any time)
• Analytics and improvement: analyzing how the Platform is used to improve features, fix bugs, and develop new services; this analysis is generally conducted on aggregated or de-identified data where possible
• Safety and fraud prevention: detecting, investigating, and preventing fraudulent, unauthorized, or illegal activity; enforcing our Terms of Use and policies
• Legal compliance: complying with applicable laws, regulations, legal process, and lawful requests from public authorities
• Customer support: responding to your questions, requests, and feedback

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we process your personal data only when we have a lawful basis under the General Data Protection Regulation (GDPR) or applicable national laws. Our lawful bases include:

• Contractual necessity: processing required to create and manage your account, display your listings, and otherwise perform our obligations under our Terms of Use
• Legitimate interests: analytics, fraud prevention, security, and platform improvement, where those interests are not overridden by your rights
• Legal obligation: compliance with applicable laws and legal process
• Consent: sending marketing communications (you may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal)

We may share your personal information in the following circumstances, including with advertising partners as described in Section 4F below. You have the right to opt out of the sale or sharing of your personal information — see Section 11 for how.

Friedum™ offers AI-powered features including price estimation, virtual staging, photo analysis, lease translation, contract summarization, offer coaching, and an AI chat assistant. Here is how these features interact with your data:

• Content you submit to AI features (such as questions you type into the AI assistant, photos you upload for analysis, or documents you submit for translation) is processed to generate a response
• AI-generated outputs (price estimates, staging images, summaries, etc.) may be associated with your account for display and reference purposes
• We may use anonymized or aggregated AI interaction data to improve our AI features over time. We will not use the specific contents of your queries to train third-party AI models without your consent
• Virtual staging and photo enhancement outputs are stored in connection with your listing for as long as the listing is active on the Platform
• AI outputs are generated by automated systems and may be inaccurate. They are not a substitute for professional advice. See Section 11 of our Terms of Use for the full AI disclaimer

We use cookies and similar tracking technologies (such as pixels and local storage) to operate the Platform, remember your preferences, and understand how the Platform is used. We use the following categories of cookies:

• Strictly necessary cookies: required for the Platform to function (e.g., authentication session cookies). These cannot be disabled.
• Functional cookies: remember your preferences (e.g., saved search filters, preferred currency) to improve your experience
• Analytics cookies: help us understand how users interact with the Platform so we can improve it
• Marketing cookies: may be used to deliver relevant advertising (only with your consent where required by applicable law)

You can control most cookie settings through your browser's privacy settings. Please note that disabling certain cookies may affect Platform functionality. For more details, see our Cookie Policy.

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Account data: retained while your account is active. After account deletion, we retain certain data for up to three (3) years to comply with legal obligations, resolve disputes, and prevent fraud
• Listing data: active listing data is retained for the life of the listing. After a listing is removed or deleted, summary listing data may be retained for up to three (3) years for legal and compliance purposes
• Messages: message content is retained while both user accounts are active, and for a reasonable period thereafter for dispute resolution purposes
• Transaction records: retained for at least seven (7) years for legal and accounting compliance
• Analytics and logs: typically retained in aggregated or anonymized form and not subject to individual retention schedules
• AI interaction data: individual query content is retained only as long as needed to generate your output and is not retained in identifiable form beyond sixty (60) days unless associated with your stored listings or profile

Regardless of where you are located, you have the following rights with respect to your personal information:

• Access: request a copy of the personal information we hold about you
• Correction: request correction of inaccurate or incomplete personal information
• Deletion: request deletion of your personal information, subject to certain exceptions (e.g., information we are required to retain by law)
• Portability: request that we provide your personal information in a structured, machine-readable format
• Opt-out of marketing: opt out of marketing emails at any time using the unsubscribe link in any email, or by contacting us
• Objection: object to processing based on our legitimate interests

To exercise any of these rights, email us at admin@friedum.com. We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before fulfilling your request.

You may also update much of your personal information directly through your account settings.

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit using TLS/HTTPS
• Encryption of sensitive data at rest
• Access controls limiting who within Friedum™ can access personal information
• Regular security reviews and monitoring

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

If you believe your account has been compromised, please contact us immediately at admin@friedum.com.

The Platform is intended for users who are at least 18 years of age. We do not knowingly collect or solicit personal information from anyone under the age of 18. If we learn that we have collected personal information from a user under 18, we will promptly delete that information.

If you believe we have inadvertently collected personal information from a minor, please contact us at admin@friedum.com.

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information.

Categories of personal information we collect (as defined by the CCPA):

• Identifiers (name, email, IP address, device identifiers)
• Personal records (phone number, account credentials)
• Commercial information (listing activity, transaction history)
• Internet or electronic network activity (usage data, log data)
• Geolocation data (general location derived from IP address)
• Professional or employment-related information (for professionals in our directory)
• Inferences drawn about you (usage patterns for improving the platform)

Your California rights:

• Right to Know: request details about the categories and specific pieces of personal information we have collected about you in the past 12 months, the categories of sources, our business purposes for collection, and the categories of third parties we share it with
• Right to Delete: request deletion of personal information we collected from you, subject to legal exceptions
• Right to Correct: request correction of inaccurate personal information
• Right to Opt-Out of Sale or Sharing: you have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To opt out, email admin@friedum.com with the subject line "Do Not Sell or Share My Personal Information." We will process your request within 15 business days.
• Right to Limit Use of Sensitive Personal Information: we do not use sensitive personal information for purposes other than those permitted by the CPRA
• Right to Non-Discrimination: we will not discriminate against you for exercising your California privacy rights

To exercise any California right, submit a verifiable request to admin@friedum.com. We will respond within 45 days, with a possible one-time extension of 45 additional days where reasonably necessary. We will verify your identity before fulfilling your request.

Friedum™ is based in the United States. Your personal information will be stored and processed in the United States and may also be processed in other countries where our service providers operate. The data protection laws in those countries may differ from the laws in your home country.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we will ensure that any transfer of your personal information to a country that does not provide an equivalent level of data protection is subject to appropriate safeguards, such as the European Commission's Standard Contractual Clauses (SCCs) or equivalent mechanisms.

Marketing emails: you may opt out of receiving marketing emails from us at any time by clicking the "Unsubscribe" link at the bottom of any marketing email, or by contacting us at admin@friedum.com. Please allow up to 10 business days for opt-out requests to take effect. Note that even after opting out of marketing communications, you will continue to receive transactional emails related to your account and listings.

Do Not Track: some web browsers transmit "Do Not Track" signals to websites. The Platform does not currently respond to Do Not Track signals, as there is no industry-wide standard for honoring such signals. We will continue to evaluate this practice as the technology and standards develop.

If you are located in the European Economic Area or the United Kingdom, you have the following additional rights under the GDPR or UK GDPR:

• Right to restriction of processing: request that we restrict processing of your personal data in certain circumstances
• Right to object: object to processing of your personal data where we rely on legitimate interests as our lawful basis
• Right to withdraw consent: where we rely on your consent, withdraw it at any time without affecting the lawfulness of processing before withdrawal
• Right to lodge a complaint: lodge a complaint with your local data protection authority (e.g., the Information Commissioner's Office in the UK, or the relevant supervisory authority in your EU member state)

To exercise any of these rights, contact us at admin@friedum.com. We will respond within 30 days (or one month as required by GDPR).

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by:

• Sending an email notification to your registered email address
• Posting a prominent notice on the Platform

The revised Policy will be effective as of the "Last updated" date shown at the top of this page. Your continued use of the Platform after the effective date constitutes your acceptance of the updated Privacy Policy. If you do not agree to a material update, you should discontinue your use of the Platform and may request deletion of your account by contacting admin@friedum.com.

For questions about this Privacy Policy, to exercise your rights, or to submit a data request, contact us at:

We will acknowledge your request within 5 business days and aim to resolve it within 30 days.